Evaluation questions plan

Evaluation Question 1: In what ways does your media products use, develop or challenge forms and conventions of real media products?

This question requires me to identify similar patterns or features that my final production has in relation to the product research I have carried out. Moreover, if my production has used contrasting aspects I should also select and explain why have portrayed my music video in this way and what impact it has on the viewer. I will present the first evaluation question through the tool of Prezi. By using Prezi, I will describe and explain the comparison from my final production to the previous product research I have done.

Evaluation Question 2: How effective is the combination of your main product and your ancillary texts?

This question requires me to distinguish the connection between my main product and ancillary texts while explaining how it is achieved. My answer to this question should determine to what extent my main product and ancillary texts reflect each other and contribute to the point I am aiming to get across. Moreover, I will present my answer to the second evaluation question by using the method of a vlog (video blog). By using this method, I will clearly be able to evaluate the combination of my main product and my ancillary texts.

Evaluation Question 3: What have you learned from your audience feedback?

This question requires me to establish my understanding of the feedback from the audience of my final production. I will need to identify the points made by my audience concerning whether they enjoyed my production, or reasons for why they may have suggestions for improvement. In addition, I may wish to express how I could further improve my production, based on my audiences feedback. In order to answer the third evaluation question, I will produce a written blog to identify and explain in detail the feedback from my audience, concerning my final production. This will enable me to lay out the positives and improvements to be made when looking at my completed music video.

Evaluation Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

This question requires me to select the different variety of media technologies that I used throughout the creation of my final production and describe how I used them. I will also need to discuss how each media technology has contributed effectively towards my production and why I chose to use the item. After interpreting how I used the media technology I will address how it furthered the effect I was aiming to get across to the viewer. In order to answer the fourth evaluation question, I will use the method of a vlog (video blog). By using this method, I will clearly be able to describe and explain how and the reason for using new media technologies.

In conclusion, it has been helpful to identify my understanding of the evaluation questions as I have started to think about how I will approach them.

What other types of media do my target audience consume?

My target audience applies to 16-20 year old's of both genders, but mostly male. As my audience consists of teenagers, their consumption of media expands from the music they listen to. My target audience uses various other media sources, such as: TV shows, social media e.g Twitter, Instagram, Snapchat and the radio.

The teenagers who may watch my music video will correlate their interest in the grime/rap genre to the other media they consume. For example, the TV show 'Empire' may be something that my target audience would watch due to the themes of rap culture, violence and police brutality. In the show 'Empire', the hip hop artist and CEO of Empire Entertainment 'Luscious Lyon' (the main character) is diagnosed with A.L.S and predicted to be incapacitated in three years. He has three sons: Hakeem- a gifted musician who values fame over hard work. Jamal- a talented musician who is shy and homosexual. Andre- a business-minded, hardworking man who lacks charisma. Luscious must decide which son to pick to take over the Empire after he passes away while dealing with the reappearance of his ex-wife Cookie who has been in prison.

My target audience would watch this series as the music used throughout is similar to the genre of music they usually listen to as it bases around the hip-hop/rap culture. With artists such as Justin Timberlake, Jay-Z and Nelly Furtado among the musicians producing and creating the shows music, it was decided playlists of each season would be released onto Spotify. This enabled viewers of the show, (including my target audience), to consume media relating to the show through other forms as well as TV. Moreover, the show continued to expand its media consumption by promoting 'Empire' through social media such as Twitter and Instagram. Therefore, viewers were able to find out information about release dates for future series, announcements of  new music being produced and when it would be released on Spotify. In this sense, my target audience are able to consume media from all perspectives in order to support their interest in the hip-hop/rap genre.

To conclude, as the TV show 'Empire' is based on a music producing company, in many episodes the making of music video's is shown. This may aid in the creation of my own music video as I can perceive what features and aspects reoccur throughout the music videos shown and depict how I can reflect them in my own. This is due to the TV show demonstrating similar ideas and views that I wish to portray in my own music video concerning rap culture and how the view of hip-hop has changed.

I have attached a link to the trailer for Empire season 1 below:

https://www.youtube.com/watch?v=lmi5QbkhQ1Q