What other types of media do my target audience consume?

My target audience applies to 16-20 year old's of both genders, but mostly male. As my audience consists of teenagers, their consumption of media expands from the music they listen to. My target audience uses various other media sources, such as: TV shows, social media e.g Twitter, Instagram, Snapchat and the radio.

The teenagers who may watch my music video will correlate their interest in the grime/rap genre to the other media they consume. For example, the TV show 'Empire' may be something that my target audience would watch due to the themes of rap culture, violence and police brutality. In the show 'Empire', the hip hop artist and CEO of Empire Entertainment 'Luscious Lyon' (the main character) is diagnosed with A.L.S and predicted to be incapacitated in three years. He has three sons: Hakeem- a gifted musician who values fame over hard work. Jamal- a talented musician who is shy and homosexual. Andre- a business-minded, hardworking man who lacks charisma. Luscious must decide which son to pick to take over the Empire after he passes away while dealing with the reappearance of his ex-wife Cookie who has been in prison.

My target audience would watch this series as the music used throughout is similar to the genre of music they usually listen to as it bases around the hip-hop/rap culture. With artists such as Justin Timberlake, Jay-Z and Nelly Furtado among the musicians producing and creating the shows music, it was decided playlists of each season would be released onto Spotify. This enabled viewers of the show, (including my target audience), to consume media relating to the show through other forms as well as TV. Moreover, the show continued to expand its media consumption by promoting 'Empire' through social media such as Twitter and Instagram. Therefore, viewers were able to find out information about release dates for future series, announcements of  new music being produced and when it would be released on Spotify. In this sense, my target audience are able to consume media from all perspectives in order to support their interest in the hip-hop/rap genre.

To conclude, as the TV show 'Empire' is based on a music producing company, in many episodes the making of music video's is shown. This may aid in the creation of my own music video as I can perceive what features and aspects reoccur throughout the music videos shown and depict how I can reflect them in my own. This is due to the TV show demonstrating similar ideas and views that I wish to portray in my own music video concerning rap culture and how the view of hip-hop has changed.

I have attached a link to the trailer for Empire season 1 below:

https://www.youtube.com/watch?v=lmi5QbkhQ1Q